Stage Two
Programme of Research
The project team are now in the process of investigating the opportunities for research highlighted by the review stage of the project.
These include:
Multiplier Effect: This would involve modifying this existing tool (explained in the stage one full report available to download above) in order to measure the bottom line benefit associated with contributions to the local community of a particular store.
Brand Equity: This would involve using this piece of theory (explained in the stage one full report available to download above) to better understand what customers value in a store, how they differentiate between different stores in the local area and what ultimately drives their choice when deciding where to shop.
Environmental Benefits of Local: This would involve measuring the environmental benefits of a store to the local community through existence as a local shopping option and initiatives undertaken. Currently environmental benefits are measured on a national scale.
We are currently working to review the viability of these and other research opportunities uncovered by the review. Whichever avenues of research are pursued, it is already clear that all further work will involve a great deal of primary research; talking to members, store employees and customers and gaining understanding of the case study stores and the communities in which they exist to ensure that the findings are valuable to our members.
If you would like any further information or would like to take part please email thomas.hastings@acs.org.uk